Robots have recently released several latest robot products and applications. Among them, the highly integrated control system Xinsong SIRC2.0 intelligent robot controller has achieved a significant breakthrough in the localization of key components of robots, and can be directly applied to products such as 6/7 axis series robots and composite robots< Br/>
A reporter from China Securities News recently conducted an on-site visit to the Hunnan New Area in Shenyang; China Smart Valley; Our robot company headquarters. Xu Fang, the company's technical director, stated that the golden development period of the robotics industry may be in these 5 years. The company insists on independent research and development, creates intelligent products, expands the global industrial chain, and is ready for the next step of takeoff< Br/>
Industry insiders say that the industrial robot market is currently fiercely competitive, and many leading domestic enterprises have advantages in many application scenarios, but need to break through the bottleneck of low brand awareness< Br/>
Complete product line
Entering the robot company's factory, one immediately enters a world of robots. In a factory building the size of a standard football field, different types of robots are arranged in different zones, making a stunning appearance. The light blue floor is smooth and clean, with almost no oil stains visible. Technicians systematically debug and assemble these finished or semi-finished robots. Cute looking&quo; Pinecones; Service robots in technical personnel; Command; Next, hold the plate and practice back and forth; Parallel robots quickly grab objects from the ground&hellip& Hellip< Br/>
As a leading enterprise in the domestic robotics industry, the robot company's products include industrial robots, service robots, special robots, and system integration product services, with a complete product line< Br/>
Zhao Liguo, Vice President and Secretary of the Board of Directors of the company, stated that the company has formed a complete industrial chain integrating unique technology, core components, leading products, and industry system solutions< Br/>
In the view of Technical Director Xu Fang; The most complete product line; It is through multiple technological breakthroughs that I have been struggling with; Hard bones; The bite reflects the independent research and development capabilities of domestic robot brands. Xu Fang stated that the company is known for its technology, and many unsolvable problems will come to the company to tackle. By constantly gnawing on these challenges; Hard bones;, The company's robot product range is becoming more and more comprehensive, and the industry chain is becoming more and more complete< Br/>
The clean vacuum robots produced by the company have filled the domestic gap. Du Zhenjun, Director of the Innovation and Major Projects Department of the company, stated that the company is currently the only enterprise in the Chinese market capable of producing clean robots< Br/>
Xu Fang introduced that in order to develop the semiconductor industry in China at that time, they needed their own chip equipment, but they were stuck in the core component of the vacuum manipulator. On the one hand, developed countries and regions do not sell clean vacuum robots to us separately, only complete sets of systems; The price of a single robot is $150000, while selling the entire system in packages costs $900000. On the other hand, strict scrutiny is required when importing these devices from the United States, and the entire process takes at least 9 months, which seriously affects the development of domestic semiconductor equipment. After arduous research and development, the company ultimately developed a clean robot with independent intellectual property rights, and promoted the market price of clean robots to become more reasonable< Br/>
The company also collaborated with well-known hospitals to develop the first ablation medical assistive robot for tumor treatment in China< Br/>
Continuously launching new products has become the key for the company to seize the market opportunity. In the first half of the year, the company invested 74.24 million yuan in research and development, a year-on-year increase of 260.34%. Zhao Liguo stated that in the domestic market, only the company can compete with overseas enterprises in the high-end field, and the company can basically produce products that overseas enterprises can do. Xu Fang stated that&quo; 50% of the company's customers are old customers. Continuously innovating and launching new products, with 50% of new customers added each year& Rdquo< Br/>
According to the semi annual report, the company achieved a revenue of 1 billion yuan in the first half of 2017, a year-on-year increase of 15.47%; The net profit was 180 million yuan, a year-on-year increase of 6.67%. Less than ten years after going public, the company's annual operating revenue and net profit have both increased by about five times< Br/>
Add to Made in China; Intelligence< Br/>
The factory building of a robot company is like a smart factory, with a giant integrated equipment running. Each robot independently completes the procedures of picking up, transporting, assembling, testing, and storing finished products. It is truly a "smart factory"; Robots produce robots< Br/>
Xu Fang stated that this type of smart factory, also known as digital workshop intelligent platform, is one of the key intelligent manufacturing platforms that the company focuses on building. The intelligent workshop used by the company can produce 5000 robots per year, and even producing 10000 robots per year at full power is not a problem. At the same time, the company provides customized services for smart factories, tailoring intelligent manufacturing equipment for enterprises in different industries, and supporting the transformation and upgrading of the manufacturing industry< Br/>
The manufacturing industry, especially high-end manufacturing, is the core competitiveness of a country and region. At present, intelligent manufacturing has risen to become a national strategy. Experts say that smart factories will integrate robots, the internet, information technology, and intelligent devices to improve intelligence in production, quality control, logistics, and other aspects, which is also the development direction of robot manufacturing production< Br/>
It is understood that the price of the intelligent platform produced by the company ranges from tens of millions to hundreds of millions of yuan and has been applied by multiple companies. At present, the cooperation projects between the company and China National Nuclear Corporation are progressing smoothly, and some workstation projects have completed acceptance. In addition, the company has planned and implemented a digital factory project for ZTE Communications< Br/>
Xu Fang introduced that in addition to smart factories, the company's other key business is intelligent equipment platforms, mainly promoting intelligent industrial robots. Xu Fang described traditional industrial robots as; Work with your eyes closed;, First&# quo; The Church;, Then carry out repetitive work. In addition to the characteristics of the first generation teaching robot and the second generation offline programming robot, intelligent robots also have various sensors, which have the ability to sense the external environment and independent judgment, memory, reasoning, and decision-making. They can adapt to changes in the external environment, flexibly adjust their work status, and complete more complex operations< Br/>
At present, the competition in the industrial robot market is fierce, with external factors such as; The Four Great Families; Some powerful enterprises downstream of the domestic robot industry chain, such as Midea Group's acquisition of German KUKA Company and Dongxu New Energy's acquisition of Shanghai Anxuan Automation Technology Co., Ltd., are also transitioning to self supply robots for international brands< Br/>
Creating high-end intelligent products and expanding the service market in the manufacturing industry has become a breakthrough point for the company. Xu Fang stated that through the research and development of new intelligent industrial robots, the company's business areas are more high-end and diverse. In terms of machine vision, the company's independently developed visual recognition system has achieved functions such as visual inspection, visual positioning, and visual tracking for industrial robots, and has been applied to products such as multi joint robots, parallel robots, and dual arm collaborative robots< Br/>
In traditional advantageous fields such as automobiles and components, electricity, and construction machinery, the company's cooperation with large enterprises such as BMW, General Motors, Shanghai Jiaoyun, and State Grid continues to deepen. In addition, the company's business is expanding into fields such as 3C, kitchen and bathroom, new energy, nuclear fuel, and e-commerce< Br/>
Expand overseas markets
At present, the company's robots and intelligent equipment have been sold to more than 20 countries and regions in Europe, the United States, Asia, and other countries and regions; The Belt and Road” Multiple enterprises along the route have reached cooperation. The relevant person in charge of the company stated that it will actively promote global industrial layout and consider setting up research and development centers or marketing networks in Singapore, Japan, Europe, the Americas and other places to enhance the brand's international influence< Br/>
Xu Fang stated that setting up research and development or sales centers overseas is an attempt by the company to actively connect with international competition. Two thirds of the company's customers are high-end domestic and foreign customers, including sole proprietorships, joint ventures, large state-owned enterprises, etc< Br/>
The company has been directly competing with overseas robotics companies. Xu Fang stated that overseas markets are mostly stock markets, and in order to gain a share of the limited market, one needs to fully leverage their advantages. The company's mobile robots were exported as early as ten years ago& Ldquo; After examining the North American market, it was found that our intelligent logistics equipment has certain advantages in the local market& Rdquo; Xu Fang believes that in the field of intelligent logistics, the most advanced technology is currently in China, and the company's related equipment has international competitiveness< Br/>
The China Robot Industry Development Report (2017) shows that China has become the world's largest industrial robot application market, accounting for approximately one-third of the global market share. In recent years, overseas robot companies have been exploring the Chinese market, searching for application scenarios and upgrading their technology. But many leading domestic enterprises have a better understanding of users in many application scenarios and have advantages in system integration< Br/>
It is understood that the company has cooperated with Michelin to jointly develop an intelligent logistics system for the tire industry with international leading advantages. In 2016, the company's export sales revenue was 150 million yuan, accounting for 7.37% of the total revenue, a year-on-year increase of 346.76%. To enhance international competitiveness, Zhao Liguo stated that the company does not rule out acquiring high-quality enterprises overseas< Br/>
(Original title: Robots Seizing the Development Opportunities of the Robot Industry)
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